The YELL Business File application is the core production system that manages the listings for its 3 million business records, used in online and print directories. The original application design did not support flexible, dynamic enquiry features for progressive business planning. 3rd-party analytics services were expensive and delayed campaign execution.
The challenge was to cost-effectively bridge the gap between the core system and the business user’s needs without disrupting the mission-critical workflows of the production system.
Assimilate the data structure within the Business File application, interpret the user requirements and augment
the database indexing for daily export.
DataNovata significantly improved our ability to respond to the requirements of the business and retain Yell’s competitive edge.
Kelly Butcher, Business File Systems Manager, Yell
Barlow House, 4 Minshull Street,
Manchester, M1 3DZ, UK
31 Disera Drive, Suite 250
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